THERMOSTAT LLC : WORK EXAMPLES

Bella Vineyards needed to refresh their brand and create better differentiation among their wines. We helped create four tiers while maintaining a consistent brand voice.

Spot illustrations were also created to make elements of the winery iconic, and to be used on marketing materials and giftshop items.

BigDeal is an online auction site where the consumer bids on merchandise and saves a lot of money as a result. The logo communicates the outcome of saving "Big" in a fun, exuberant expression of winning.

The icons family with the logo to create a consistent brand experience. They were created to explain the benefits of BigDeal and used as value indicators.

Catchword is a leading verbal branding firm creating brand names for companies and products. Thermostat teamed up with Bloom to review their company touch points and create a new web experience and business system. These new touch points reflect Catchword’s process of having fun, being creative and hand’s on, yet being professional and experienced. We focused on playing with individual words that transformed into fun, engaging experiences and presented their work visually and professionally.

Cecchetti Racke is an international wine company owned by two families in Germany and California. The identity had to express an elegant and classy feel along with showcasing the merger by using brand equities of each company. The solution is a family crest made of vines, letters and an old fox symbol of the historic Racke family.

Citizen Chef makes scratch simple by providing an abundance of veggies, grains, sauce and culinary tricks to make a healthy and fresh meal. Thermostat created the brand, packaging and various touch points to communicate this natural, simple and playful product. The brand identity reflects this positioning by communicating a freshly chopped vegetable that changes for the flavor and ingredients.

Citizen Chef makes scratch simple by providing an abundance of veggies, grains, sauce and culinary tricks to make a healthy and fresh meal. Thermostat created the brand, packaging and various touch points to communicate this natural, simple and playful product. The packaging is a simple and playful expression of cooking and serving dinner.

The Citizen Chef business cards reflect the fresh cut concept of the logo and turns the standard shape of a business card into a cutting board.

We designed a logo and t-shirt to help promote Citizen Chef's goal to increase family dinner time and provide healthy and fun options.

Considea Consulting helps businesses align objectives and manage change. The objective was to create a logo that looked professional and competent while communicating how Considea enables clients through strategic leadership. The logo uses a flock of geese in alignment symbolizing leaders through the changing seasons.

Gnarly Head has a strong reputation and following as a leader of affordable old vine Zinfandel. So we respected this equity and evolved the Gnarly Head brand to represent their positioning as being bold, sophisticated and a hint of Gnarly. The new design has a refined brand mark that is more sophisticated, a subtle rustic feel and optimized graphics that help the label stand out on shelf.

The full line up of Gnarly Head wines was developed to create a consistent brand presence on shelf. By creating simplified artwork for labels, shippers, capsules and packaging efficiencies, we helped DFV save thousands of dollars in production costs.

Building off the new package design, a three liter box was created for the Swedish market which has helped make Gnarly Head the leading red wine brand in Sweden.

Thermostat partnered with Bloom to create Gnarly Head's website, reflecting the new brand identity. The website communicates a sense of place showcasing an old vineyard in Lodi, California and presenting the various varietals.'

Thermostat worked with DFV to create a series of promotional collateral that built off the theme of Old Vine Wisdom. These little booklets mimic an old textbook with fun wine, holiday and food facts including recipes.

Immunet is a next generation Consumer desktop security company leveraging the latest concepts in computing and internetworking in order to better protect consumers. The brand mark communicates a strong defense against viruses in a professional and tech-driven expression.

Infectious is an e-commerce company selling contemporary vinyl art from well-known urban artists. The identity had to communicate the expressive act of the artist and the person putting it on their car. The logo communicates the fresh and rebellious nature of the artist and the product by using paint drips for the letter forms and hints at the product peeling up at the end.

Liquid Yoga is a fresh beverage shot with natural/organic ingredients that satisfy daily nutritional requirements, as well as, functional uses. The solution uses the Mobius symbol for long life combined with a fresh and fluid transformation into fruit juices.

DFV Wines created Massimo to offer international varietals with monumental flavor from the world's most sought after appellations. The design expresses this idea of BIG flavor with an iconic and upscale label that is reinforced in supporting collateral for POS, retail and promotions.

Of The Place wines or “OTP”is about the relationship between the varietal and appellation, combining the best grapes of the best regions. The design communicates the story of the varietal and appellation merging together resulting in the benefit of this process...the wine.

PENSCO Trust are custodians for their high net-worth client’s alternative assets, providing superior service and technological innovation. Yet, their identity didn’t reflect these services or positioning. Thermostat worked with PENSCO to create a new brand identity that symbolizes the elite vehicle for the deal. The Pegasus is a symbol of this service, carrying clients through the velocity of the deal and to their individual financial destination.

A comprehensive guideline was created to guide internal and external marketing efforts.

Replenish is making cleaning a bit smarter. By reusing the bottle and replacing recyclable pods, Replenish helps you save money, trips to the store and the environment. The brand identity communicates the act of refilling in a friendly, simple and contemporary manner; like the product.

The Replenish business cards reinforce the experience of flipping the product to mix the concentrates and presents the company in a unique expression with a round card.

Thermostat partnered with Desite Design to design the flash website for the San Francisco Public Library. This website is the child’s destination of the SFPL with reading events, learning tools, games and music. It had to be fun and egaging to children while reflecting the whole city, which even changes its appearance depending on the time of day in San Francisco.

Side Job Cellars founder, Jeff Lubin, wanted to quit his day job and start a wine business. Just one problem; capital. So he sold his C5 Corvette for seed money and bottled up some great Zinfandel. We had to honor this sacrifice and keep the story alive. So we created a distinctive new brand that was simple, iconic and expressed the story of trading in his C5 Corvette for C5 wine.

Side Job Cellars was started, as a side job, by our client who had a passion to make his own wines when he wasn’t working his day job in the corporate wine industry. The objective was to design a label that was contemporary yet elegant, bold enough to jump off the shelf and engaging. By playing off the name we turned the logotype on its side, revealing a little discovery of what the consumer is about to enjoy.

SIG Electronics is a Canadian brick & mortar and online retailer of consumer electronics. They came to Thermostat to create a new brand identity that reflected their positioning to be more contemporary and have a strong, friendly and iconic brand image that communicated what they do.

Simi Vineyards wanted to extend its premium wine offerings by introducing single-vineyard varietals from one location. These express the very distinct terriors throughout Northern California’s infamous wine regions and are named after the vineyard. The design continues the heritage of Simi’s rich history while introducing a small, personal and handcrafted sub-brand to consumers.

Extension of the Simi Brand in an elegant business system including a letterhead, envelope and press folder.

Sell sheets for Simi’s reserve wines including tasting notes and back story. Custom illustrations were also created for this project.

Skywalker Sound is known for creating award winning sound effects, however a big part of that is being able to listen to the world around us. The capabilities brochure communicates the wide range of services offered by Skywalker Sound in a quiet and calm expression that stands out in a shouting marketplace.

This ad, placed in leading entertainment magazines and journals, congratulates oscar nominees for their achievements. By communicating an audible expression versus a visual one, Skywalker Sound stands out as a true audio company in an interesting way.

SunTree was primarily a private label brand of nuts and dried fruits to national grocery chains. In an attempt to become more of a private label, they wanted to evolve their brand identity and redesign their packaging to stand out on shelf. The new identity plays off the name “SunTree” in a consistent and lively expression of quality.

SunTree was primarily a private label brand of nuts and dried fruits to national grocery chains. In an attempt to become more of a private label, they wanted to evolve their brand identity and redesign their packaging to stand out on shelf. The new package design presents the SunTree brand in a bold and engaging manner. The design also offers a simple and economical system to add new flavors.

Wettling Architects is an architectural firm based in New York City’s Soho neighborhood. Founded on the belief that good design responds to its surrounding environment and resonates with the soul of a site, Wettling Architects works with their clients, back and forth, till their project is complete.

Zin Nation is committed to making California red Zinfandel the number one wine varietal consumed in the United States. A lofty goal, but this splinter group formed from a local wine tasting club in Northern California, will stop at nothing to achieve their goal. The identity is a reflection of this rebellious spirit with an underground approach of spray painting an old head trained vine that also makes up America and a bold and aggressive use of type, like Zinfandel.

GoFISHn - A social networking website for angulars to share information and photos.
Nextdoor - A local social network for building stronger and safer communities.
D.Talks - A lecture series sponsored by the AIGA/SF presenting discussion panels on business issues for designers.
Lake Tahoe Land Trust - The League’s organization to buy land around Lake Tahoe to preserve water quality.